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Donatella Versace – the new face of Givenchy?

Dec 14, 2016 @ 3:06 pm
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The Versace designer is appearing in Givenchy’s AW15 campaign imagery, suggesting fashion has a taste for the meta.

Donatella Versace in the Givenchy autumn/winter 2015 campaign? It’s not often that a designer appears in another designer’s campaign. Fashion doesn’t usually get that meta, that Joycean. Maybe it was the hair, off-ice blond, which lends itself to the black-and-white image. Maybe Riccardo Tisci, Givenchy’s creative director since 2005, just rates his mates. The campaign shot, which appeared on Tisci’s Instagram feed on Tuesday night, sees Versace, a designer herself and longtime friend of Tisci, side on. Like Victoria Beckham’s appearance in the Juergen Teller-shot Marc Jacobs campaign – legs splayed, a giant bag in situ – it’s a headline-grabbing move. We know this because we’re writing about it.

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