H&M announces latest collaboration with Balmain

Dec 29, 2016 @ 3:04 pm
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New season, new collaboration, and this time H&M has joined forces with French fashion house Balmain. Expect big shoulders and plenty of embellishments.

Late spring means one thing in fashion – the announcement of this year’s H&M collab. The news broke last night that 2015’s will be Olivier Rousteing for Balmain. While you’ll have to wait until November to actually buy the mens and womens’ collection, here are five things we know so far.

This is a collab for the internet age
It was announced via Twitter and Rousteing – or his famous friends, actually – hinted of the collab before it was made official. Kendal Jenner posted a selfie with Rousteing and model Jourdan Dunn before last night’s Billboard Awards with a post reading “We have some news” and linking to Balmain and H&M. The internet duly broke. The image received more than 800,000 likes. Later, the hashtag #HMBalmaination was encouraged as, says Rousteing, “A movement of togetherness, fuelled on a hashtag.” And why not?

The clothes will have all of Balmain’s razzle dazzle
We know this again courtesy of Dunn and Jenner – who later appeared on the red carpet with Rousteing wearing designs from the H&M collection. Dunn wore a sweater with gold embroidery and satin wrap skirt, while Jenner wore a longline jacket covered in what looked like pearls. Maximalism is on the high street this autumn. The menswear is likely to show some jazzy touches, too.

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