Men’s fashion: Martin Parr collaborates with House of Holland

Dec 20, 2016 @ 3:06 pm

Butchers, bakers and cafes: photographer Martin Parr has shot the first House of Holland menswear collection – it doesn’t get more British than that.

Photographer Martin Parr is widely lauded as a chronicler of the most British of British society. His close-up shots of the British classes combine deadpan humour with arch-realism, creating an evocative image of national taste. He’s also fascinated by consumerism and subcultures, an appropriate backdrop for British designer Henry Holland’s first House of Holland menswear collection, which combines Holland’s sportswear-inspired looks with Teds, buffalo kids and ravers, as photographed by Parr. On paper it sounds a little hifalutin, but the images – slogan sweaters at regional bus stops, models in butcher shops, loads and loads of chips – are pretty fun. With a nod to Parr’s immediacy, Holland’s collection will also be available to buy on Monday instead of having to wait for months.

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